This course focuses on the basic principles, problems, and practices in marketing. Students learn marketing strategies, design of marketing mixes, and market planning in a changing environment. Prerequisite: ENL108 or ESL201 or satisfactory basic skills assessment / 3 credits. Offered: Fall, Spring, Summer



Students study and analyze the principles and practices of advertising including its functions in our society, its role in business, its challenges, and the creative opportunities that exist in the field of advertising. Emphasis is placed on how and why advertising influences consumer behavior, including a study of the various types of media used. Prerequisite: ENL108 or ESL201 or satisfactory basic skills assessment score / 3 credits. Offered: Fall, Spring


Consumer Behavior

Students learn about the various processes and facets of consumer motivation and behavior, including the internal and external influences on buyer behavior. Prerequisite: MKT100 / 3 credits. Offered: Fall, Spring


Customer Service:Concepts & Applica tions

This course provides an overview of customer service concepts and terminology and exposes students to various customer service challenges. Students learn to identify different types of customer behaviors, determine customer needs through active listening, become effective verbal and non-verbal communicators, hone telephone customer service skills, learn how best to handle difficult customers, become aware of how to offer customer service within a diverse organizational environment, take steps to encourage customer loyalty, and practice service recovery. Prerequisite: None / 3 credits. Offered: Fall, Spring